How to Add Swipe-Up Links to Your Instagram Stories

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Adding swipe-up links to your Instagram Stories is a fantastic way to direct your audience to external content, whether it's your website, a blog post, a product page, or any other link you want to share. Here's a step-by-step guide on how to do it:


1. Meet the Eligibility Criteria:

To use the swipe-up feature, you need to meet certain requirements. Your account must be a business account with either 10,000 followers or be verified.


2. Create Your Story:

Start by creating a new Instagram Story. You can do this by tapping your profile picture in the top-left corner of the Instagram feed or swiping right from your feed.


3. Add Your Content:

Whether it's a photo, video, or any other type of content, upload it to your Story. You can also add stickers, text, and other creative elements.


4. Access the Swipe-Up Feature:

After adding your content, you'll see a link icon at the top of the screen. It looks like a chain link. Tap on it.


5. Insert the Link:

A new screen will appear where you can insert the link you want to share. Type or paste the URL of the webpage you want your audience to visit.


6. Swipe-Up Call to Action:

You can also customize the call-to-action text that appears before the swipe-up link. It's a brief instruction that tells viewers to swipe up.


7. Preview Your Story:

Before posting, preview your Story to ensure everything looks as you want it to. Swipe up to test the link and make sure it's working correctly.


8. Share Your Story:

Once you're satisfied with your Story and the swipe-up link, share it with your audience. Tap "Your Story" at the bottom of the screen.


9. Analyze Performance:

After 24 hours, you can view insights for your Story, including the number of taps on the swipe-up link. This will help you gauge engagement.


Remember, using the swipe-up feature in Instagram Stories is a powerful way to drive traffic to specific content or actions. It's a great tool for businesses, creators, and anyone looking to share valuable links with their audience. Just make sure to provide relevant and engaging content along with the link to make the most of this feature.

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